Why We Do It

A note from Philip Shaw, founder and managing director of CleverClicks:

I remember back in 2006 stumbling across an article about a pool-table retailer who had tripled his sales through Google. No expensive TV, radio, print, Yellow Pages. Just Google!

Now that blew my mind. Just appear in the search engines and you get loads of new business! Is this for real?

That led me to my first of many three-day search engine marketing conferences in the US – the 2006 ‘Search Engine Strategies New York’ – three whole days of learning about how a search engine can transform a business. It was then that I realised search engine marketing would change traditional marketing forever. It was the future for all businesses, especially mine.

Then the penny dropped. BIG time.

And so CleverClicks was born.

There were no internet marketing degrees back then, so instead I registered for every industry conference and training course I could. Official sessions were valuable, the unofficial ones even more so. That meant travelling. A lot. The US became my second home.

I’m addicted to the amazing speed of Google AdWords – which is, without doubt, the greatest direct marketing machine of all time!

How else can you reach ONLY those people who are actively searching for your product or service? Whether those people are just around the corner, across the country, or on the other side of the world!

It’s not like TV, radio, print and billboards, where you broadcast your ad to everyone and hope some are prospects, where you’re fully committed once your ad’s in the wild, and where you pay regardless of the level of interest.

With Google AdWords, you show your ad ONLY to prospective customers, you can change the ad quickly and easily (at no cost), AND you pay only when they express some interest.

Just as importantly, you can measure your success to the cent. You can spend $1 and know, categorically, that you’re making $3, or $5 or even $25 in return.

We have published case studies with Google for clients who have made a return of 25:1!

How could you not be addicted to Google AdWords?

And then there’s the “free” traffic in Google…..

OK, OK, of course, there’s no such thing!

If you’ve ever banged your head against the desk in frustration, or cast a voodoo spell over a dodgy internet marketer, for not ranking organically for your desired keywords, you’ll know how much effort (time and/or cold hard cash) is required.

It is most definitely NOT FREE TRAFFIC

However, when you can so easily see the wads of cash you are paying to Google every day, you can’t help but fantasise how nice it would be to be ranking like a boss. Where each click or visit (and potential lead) costs you nothing.

The down side to SEO is that it is a medium term strategy (unlike PPC) and due to it’s complexity, you have less control over when and how Google shows your website.

But this is all countered by the adrenalin rush of a zero cost (see what I did there?) click.

So if you’re considering “Google” or SEO or PPC, you absolutely have to consider how these two very different strategies are going to play nicely together for your business.

If you want to get new customers into your business, we should talk.

Call us at 1300 859 700 or make an online enquiry and we’ll get the ball rolling!