Follow Us on Twitter
Mar
03
The Content Network. From Worst Enemy to Best Friend
Pure and simple, the Content Network presents a huge opportunity to get profitable leads.
But because there are many poor content websites that will not convert into a lead (well, it’s the undesirable visitors of those sites really…) you will waste your budget unless you have a solid strategy.
Google’s default setting is to show your Search Campaign on the Content Network. And then advertisers see no need to turn it “off”. Big mistake.
Pure and simple, the Content Network presents a huge opportunity to get profitable leads.
But because there are many poor content websites that will not convert into a lead (well, it’s the undesirable visitors of those sites really…) you will waste your budget unless you have a solid strategy.
Google’s default setting is to show your Search Campaign on the Content Network. And then advertisers see no need to turn it “off”. Big mistake.