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Jul
20
How to increase website trust and credibility
Recently I did a presentation at NSW Micro Biz Week with Michelle Gamble, Lara Solomon and Paul Wallbank and spoke about … you guessed it … online marketing.
For the first half of the talk I spoke about high level strategy and the 5 C’s to online success, and for the second half I covered some specific quick tips.
This is the first in a series of posts covering these 5 C’s to succeeding online.
1. Credibility.
The starting point for someone arriving at your website for the first time is usually from a place of mistrust. They assume you are not trust worthy. You need to build their trust. From scratch.
Recently I did a presentation at NSW Micro Biz Week with Michelle Gamble, Lara Solomon and Paul Wallbank and spoke about … you guessed it … online marketing.
For the first half of the talk I spoke about high level strategy and the 5 C’s to online success, and for the second half I covered some specific quick tips.
This is the first in a series of posts covering these 5 C’s to succeeding online.
1. Credibility.
The starting point for someone arriving at your website for the first time is usually from a place of mistrust. They assume you are not trust worthy. You need to build their trust. From scratch.