Archive for the 'Google AdWords' Category

Nick Iyengar lead the Google Analytics “Guru Team” at Google in Mountainview, and before that, managed tens of millions of dollars of AdWords spend consulting with Google’s biggest customers.

Now he consults with Cardinal Path, one of the largest Analytics companies in the world. Having been both inside the big Googzilla and now an external consultant, it gives him a unique perspective.

So who better than to talk about how to get great insights from Google Analytics to turbo charge your AdWords campaigns? He shares some very smart strategies. So listen in.

Stasia Holdren has trained over 5,000 people to improve their returns from the incredible advertising machine called Google AdWords.

Like all gifted trainers, she is great at simplyfing the complex. Google think so too.

They got her to develop the original Seminars for Success curriculum, and have endorsed her to train AdWords users, which she has been doing for over 5 years.

Listen to the interview for a review of some really important campaign settings you need to know about, as well as some of the newer functionality Google has recently introduced.

Google Instant is a massive change in how Google shows results and is in the process of being rolled out in Australia.

It is a big change! Have you considered the implications for your search engine and online marketing strategy?

Managing Google AdWords campaigns can be very time intensive.

Often when your campaigns have grown in size, it can be tricky to know where to spend your time best.

Here we discuss some time saving tricks by honing in on the most important areas using the “FILTER” function in the AdWords console.

Google are innovating super fast.

There are lots of new tweaks to the format of the Google AdWords ads that are currently being tested, or are in the process of being rolled out.

Lets take a look at one of them: Introducing the Wonderful World of Sitelinks, which can increase click through rates (CTR’s) by 2 to 3 times!

Your ad copy is the only part of your AdWords campaign that the visitor actually sees!

Obvious, yes. But we find many folks get too bogged down in the detail of managing a campaign. Max CPCs, CTR%, quality scores, conversion rates, cost per conversions, campaign settings… the list goes on. The quality of your ad is absolutely critical.

Here is a refreshing short video from Google on how to improve your ad copy writing.

Review of “Advanced Google AdWords” afternoon session.

1. Advanced Landing Pages
2. Improving your quality score
3. Google Optimiser

Review of the “Advanced Google AdWords” session.

1. Long Tail Keywords
2. Advanced Campaign Settings
3. Ad Copy Techniques

Pure and simple, the Content Network presents a huge opportunity to get profitable leads.

But because there are many poor content websites that will not convert into a lead (well, it’s the undesirable visitors of those sites really…) you will waste your budget unless you have a solid strategy.

Google’s default setting is to show your Search Campaign on the Content Network. And then advertisers see no need to turn it “off”. Big mistake.

This is a worthwhile 7 minute video interview with Brad Geddes about Google AdWords Quality Score.

Brad is the only Google endorsed Advanced Adwords trainer. I have completed his training course and he really knows his stuff. Recommended viewing.

In life it pays to be positive. With AdWords it pays to be negative. Using “negative keywords” can be the difference between a pile of profits, or depressing losses.

As important as it is to get clicks, it’s crucial to get the right clicks, and negative keywords help weed out people who aren’t your target market.

We rarely see Google AdWords campaigns that are making use of this incredibly effective technique to boost AdWords profitability.

It’s not difficult and is so easily overlooked.

Google AdWords seriously rocks! But of course you already know that.

Besides getting immediate targeted visitors to your website, there are some benefits of AdWords you may not be aware of.