Google are innovating super fast.
There are lots of new tweaks to the format of the Google AdWords ads that are currently being tested, or are in the process of being rolled out.
Lets take a look at one of them: Introducing the Wonderful World of Sitelinks, which can increase click through rates (CTR’s) by 2 to 3 times!
Your ad copy is the only part of your AdWords campaign that the visitor actually sees!
Obvious, yes. But we find many folks get too bogged down in the detail of managing a campaign. Max CPCs, CTR%, quality scores, conversion rates, cost per conversions, campaign settings… the list goes on. The quality of your ad is absolutely critical.
Here is a refreshing short video from Google on how to improve your ad copy writing.
Review of “Advanced Google AdWords” afternoon session.
1. Advanced Landing Pages
2. Improving your quality score
3. Google Optimiser
Review of the “Advanced Google AdWords” session.
1. Long Tail Keywords
2. Advanced Campaign Settings
3. Ad Copy Techniques
Pure and simple, the Content Network presents a huge opportunity to get profitable leads.
But because there are many poor content websites that will not convert into a lead (well, it’s the undesirable visitors of those sites really…) you will waste your budget unless you have a solid strategy.
Google’s default setting is to show your Search Campaign on the Content Network. And then advertisers see no need to turn it “off”. Big mistake.
This is a worthwhile 7 minute video interview with Brad Geddes about Google AdWords Quality Score.
Brad is the only Google endorsed Advanced Adwords trainer. I have completed his training course and he really knows his stuff. Recommended viewing.
In life it pays to be positive. With AdWords it pays to be negative. Using “negative keywords” can be the difference between a pile of profits, or depressing losses.
As important as it is to get clicks, it’s crucial to get the right clicks, and negative keywords help weed out people who aren’t your target market.
We rarely see Google AdWords campaigns that are making use of this incredibly effective technique to boost AdWords profitability.
It’s not difficult and is so easily overlooked.
Google AdWords seriously rocks! But of course you already know that.
Besides getting immediate targeted visitors to your website, there are some benefits of AdWords you may not be aware of.
Follow Us on Twitter