Archive for the 'Google Analytics' Category

The new Google Analytics interface has some incredible new functionality to help you make better marketing decisions.

And who better to discuss these recent changes with than founder of the Google Analytics User Conference (GAUGE Con) in the US, published author, and Google Analytics Certified Partner, Caleb Whitmore.

Listen in as we talk flow visualisation, multi-channel funnels, user interface changes, custom reports, dashboards and a whole lot more.

Nick Iyengar lead the Google Analytics “Guru Team” at Google in Mountainview, and before that, managed tens of millions of dollars of AdWords spend consulting with Google’s biggest customers.

Now he consults with Cardinal Path, one of the largest Analytics companies in the world. Having been both inside the big Googzilla and now an external consultant, it gives him a unique perspective.

So who better than to talk about how to get great insights from Google Analytics to turbo charge your AdWords campaigns? He shares some very smart strategies. So listen in.

Everyone at some point wishes they could improve the efficiency with which they work with Google Analytics. Why wouldn’t you want to do more with less?

How often have you experienced the “hmmmm, OK, so Ive spent 2 hours looking at data, but I am unsure it was time well spent?”

Well there are some excellent reporting shortcuts that will help you get to “actionable data” super fast.

Watch this video interview Philip did with Robert Gerrish from BNET on some quick Google Analytics tips you should implement to get your analytics firing on all cylinders.

Review of “Advanced Google AdWords” afternoon session.

1. Advanced Landing Pages
2. Improving your quality score
3. Google Optimiser

You probably already know how helpful Google Analytics can be – it can show you the number of visitors, how they found your website, keywords they used to find you, what they did on you website etc.

But, there is one really powerful functionality Google introduced a while ago called “customised advanced segmentation” that can save you heaps of time, and provide some extremely useful insights.

The advanced segmentation customisation functionality lets you easily create a profile for a certain type of visitor that will allow you to understand so much more about their behaviour AND save you heaps of time in the long run.

For example, as the prime goal of your site is attract new business, you’re probably most interested in the behaviour of potential customers – but this data is currently being diluted with lots of other types of traffic.