Archive for the 'Keyword Management' Category

Dec
21

Turning Negativity Into Profitability

In life it pays to be positive. With AdWords it pays to be negative. Using “negative keywords” can be the difference between a pile of profits, or depressing losses.

As important as it is to get clicks, it’s crucial to get the right clicks, and negative keywords help weed out people who aren’t your target market.

Posted in Google AdWords, Keyword Management | 1 Comment »
Dec
02

The Most Underrated Technique for Google AdWords Success

We rarely see Google AdWords campaigns that are making use of this incredibly effective technique to boost AdWords profitability.

It’s not difficult and is so easily overlooked.

Posted in Google AdWords, Google AdWords Reports, Keyword Management | 1 Comment »