Archive for the 'Online Marketing' Category

Mar
30

What’s holding you back from CRUSHING it online?

I recently presented at a vibey Working Women’s Network workshop, run by the charismatic Angela Raspass. It was a one-day online marketing event, and I spoke on how to attract customers to your business.

It was a fantastic day with some great speakers covering topics like planning website development, email marketing, blogging and social media.

One of the questions I asked was: “What is the one thing that is holding you back from CRUSHING it online?”

Posted in Online Marketing | No Comments »
Feb
03

Anthill Online Marketing by Design Workshop Case Study

I attended a very useful panel discussion hosted by Anthill Magazine last night in Sydney called Online Marketing by Design (Twitter hash tag #mumhill). The focus was online marketing (duh!) and social media. The panelists clearly knew their stuff, and there were lots of laughs. Drinks flowed for everyone (except me… damn detox…)

The last question posed by James was one of the most interesting of the night. It was about a mini case study, but as time was running away, and the bar beckoned, the panelists were forced into short answers.

While lying awake in bed when I got home, I got to thinking about how would I address the mini case study… and so a blog post was born:

The question from James went something like this: “Say you’re a solar panel company with a $500k online marketing budget, and you make $10k gross margin on each sale. What areas of online marketing would you focus on, including staff hire etc?”

Posted in Online Marketing | 18 Comments »