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Issue 3

Online Marketing Tips & Strategies Newsletter

Here’s what we’ve got for you this month:

1. A tried-and-true formula to writing better Google AdWords adverts

2. Online Marketing Video of the Month

3. Search Engine Optimisation (SEO) Tip


1. Google AdWords: A tried-and-true formula to writing better adverts

If you have a look at pay-per-click search results for any keywords, you’ll find some ads that are poorly written and say nothing, some are very compelling. Some are just plain entertaining.

The #1 golden rule with Google AdWords is to write an ad that stands out from your competitors.

Google doesn’t enforce a style for ad writing, but if you’re looking for a fail-safe formula, we can recommend a great one.

But BEFORE you even start writing your ad, research your competitors. Study their ads, their offers, the words they use. Get ideas EARLY on how you can differentiate yourself with ads that stand out from the pack. As we like to say: “Differentiate or Die!”

When it comes time to write the ad, take a crack at this formula:

Headline: Use your search keywords in the headline
First line: The biggest benefit of your product/service
Second line: The point of difference + a call to action

Example:
100% Organic Dog Food
All Natural. 40% off RRP.
Free Same-Day Delivery. Order Online.
YourWebsite/Dog-Food

Here are a few more rules to live to make the most of your ads:

  1. Add keywords in the display URL (ie YourWebsite/Dog-Food)
  2. Use capital letters wisely – rather than use upper case for every single word, use them only for the longer words (ie not for ‘of’, ‘a’, ‘an’, ‘at’, ‘in’)
  3. Make sure the destination URL is sending the visitor to the MOST RELEVANT web page (which is usually NOT your homepage)

2. Video of the month

We recommend this 7-minute interview with Brad Geddes from www.bgtheory.com about Quality Score. Philip did his Advanced Google AdWords course in Los Angeles last year.

Geddes is the only Google-endorsed trainer for this course. He is a fantastic teacher.

To watch the video, click here: http://cleverclicks.com.au/google-adwords-quality-score-explained/

3. Search Engine Optimisation (SEO) Tip

Getting to the top of the left-hand list (also called the organic results) is a great strategy – however, it usually takes many months to get there.

You should be constantly trying to improve your rankings to get more visitors. We strongly suggest you research more on how to optimise your website with SEO, if you aren’t already.

In the meantime, here’s a quick tip that is really important and can produce a speedy result.

The TITLE TAG

The TITLE TAG is what appears in the very top bar in the web browser. See the screen shot below. (The TITLE TAG is one reason why we currently rank #1 in Google for “Google AdWords Sydney”.)

SEO - Title Tag Screenshot

You should include your important keywords in this part of your website. Speak to your web developer about making these changes. It’s a VERY simple change to make!
And remember, every page of your website can have different TITLE TAGS.

As always we’d love to connect on Twitter at www.twitter.com/philipshaw where Philip covers news and tips on various online marketing topics.

We hope you’ve enjoyed this edition. If you’ve come across something a friend or colleague might find useful, please share the love and pass it on!

As always, we love your feedback.

Regards,
The CleverClicks Team
www.cleverclicks.com.au