Pure and simple, the Content Network presents a huge opportunity to get profitable leads.
But because there are many poor content websites that will not convert into a lead (well, it’s the undesirable visitors of those sites really…) you will waste your budget unless you have a solid strategy.
Google’s default setting is to show your Search Campaign on the Content Network. And then advertisers see no need to turn it “off”. Big mistake.
This is a worthwhile 7 minute video interview with Brad Geddes about Google AdWords Quality Score.
Brad is the only Google endorsed Advanced Adwords trainer. I have completed his training course and he really knows his stuff. Recommended viewing.
I attended a very useful panel discussion hosted by Anthill Magazine last night in Sydney called Online Marketing by Design (Twitter hash tag #mumhill). The focus was online marketing (duh!) and social media. The panelists clearly knew their stuff, and there were lots of laughs. Drinks flowed for everyone (except me… damn detox…)
The last question posed by James was one of the most interesting of the night. It was about a mini case study, but as time was running away, and the bar beckoned, the panelists were forced into short answers.
While lying awake in bed when I got home, I got to thinking about how would I address the mini case study… and so a blog post was born:
The question from James went something like this: “Say you’re a solar panel company with a $500k online marketing budget, and you make $10k gross margin on each sale. What areas of online marketing would you focus on, including staff hire etc?”
Every Friday morning from 10am to 12 noon during the month of February, CleverClicks will be operating a free help desk to resolve your online marketing queries.
In life it pays to be positive. With AdWords it pays to be negative. Using “negative keywords” can be the difference between a pile of profits, or depressing losses.
As important as it is to get clicks, it’s crucial to get the right clicks, and negative keywords help weed out people who aren’t your target market.
We rarely see Google AdWords campaigns that are making use of this incredibly effective technique to boost AdWords profitability.
It’s not difficult and is so easily overlooked.
A website exists for ONE reason only: to get your customers to take action.
For most websites it is FAR easier and MUCH cheaper to increase your conversion rates from 1% to 2% than to double your traffic!
Scott from Google interviews people in New York to find out if they know what a web browser is.
They don’t.
Google AdWords seriously rocks! But of course you already know that.
Besides getting immediate targeted visitors to your website, there are some benefits of AdWords you may not be aware of.
