Google Analytics

If your website is an important part of your business success, then using a web analytics tool like Google Analytics is critical because it measures the performance of your website, not just your Google AdWords.

Analytics can tell you where your visitors came from, which pages they visited and which pages they left on. It can also give you insights into why they didn’t complete your conversion process.

While it is a free tool and very quick to set up, the time it takes to learn to interpret the data (“Hmm… the bounce rate is 79%. So what do I do now?”) can be a very real cost to your business.

Google Analytics & AdWords

Every Google AdWords campaign we set up and manage will include the set-up of Google Analytics. Analytics is invaluable in analysing the quality of traffic that AdWords is delivering, and it gives insights into what improvements can be made to increase sales leads.

Some of the key metrics (which are analysed by changes in value over time, as well as differences to the other main traffic sources) for AdWords traffic include:

• Bounce rates
• Time on site
• Conversions rates
• Number of pages visited
• Number and cost per conversion
• Visitor performance by geography

CleverClicks includes Google Analytics as a standard service as part of our comprehensive Google AdWords campaign management. Additional Google Analytics consulting is available on request.

Google Analytics Consulting & Training

We also offer customised consulting and training on how to get more from your Analytics.

Training can be provided on site, online or at our centrally located Sydney premises in The Rocks.

We understand that every client has unique requirements, so we will tailor a plan suited to what you really need.

Call us at 1300 859 700 or make an online enquiry.