So let’s just get this out of the way first – yes, we are a Google Certified Partner!
But that’s not enough. The world of online marketing is ALWAYS changing. And the only way to keep up is to read blogs and industry publications, and attend the world’s best conferences and training courses.
It’s not just about the session content, but also the conversations with other industry experts.
It is critical to attend and speak at industry events. Whichever agency you choose for your PPC & SEO campaigns, make sure they are staying up to speed. (Just have a look at the Google AdWords or Webmaster blog if you want to see how ridiculously fast Google is changing!)
Some interesting events we have attended, and some of which we have spoken at, include:
- SMX Sydney & Melbourne (2006, 2007, 2008, 2009, 2012, 2013, 2014)
- SMX New York (2008)
- Search Engine Strategies (Toronto 2005, New York 2007)
- Cebit (Sydney 2007, 2009, 2011)
- Adtech (Sydney 2008, 2009)
- Web 2.0 Expo (San Francisco 2006, New York 2008)
- PPC Summit (Los Angeles 2008)
- Online Marketing World (San Francisco 2008)
- Google Adwords Seminar to Success (Los Angeles 2008, 2009)
- Google Analytics Seminar to Success (New York 2008)
- Pubcon (Las Vegas 2009)
- Advanced Google Adwords Seminar (Chicago 2011)
- SEOMoz (Seattle 2012)
- PPC Hero (Austin, Texas 2013)
- InfusionCon (Phoenix, Arizona 2013, 2014)
- Hubspot Inbound (Boston, USA 2015)