Stay on top on the biggest developments in digital news. We choose the ‘1 thing’ we think you should know about. This week it’s…
Google’s 2016 SERP makeover.
In dramatic move last month, Google decided to scrap their all search ads appearing on the right panel for desktop queries and increase the maximum number of top ads (appearing above the organic results) from 3 to 4 for “highly commercial queries”.
Where advertisers previously had 11 positions to place their ads, the recent change has reduced this to a maximum of 7 positions, with 3-4 top ads above and 3 ads below the organic search results.
In their official statement on the change, Google said “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
[Note that “highly commercial queries” includes queries like “Sydney Attorneys” or “Car Insurance”.]
Key takeaways and advice for your PPC & SEO campaigns: