17 Reasons Your Website Isn’t Converting

By Max Trappler | Digital Marketing

Sep 19
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We find it astounding how many businesses place so much emphasis on increasing their website’s traffic, while completely ignoring how much of that traffic is actually converting.

Below are the 17 reasons why your website isn’t converting.

1. You’re targeting the wrong people.

Unless you’re a pre-teen looking to gain some internet fame, having a mass amount of website visits won’t achieve much if the majority of them aren’t interested in engaging with you. You need customers who want your help, and are willing speak to you about exactly how you can help them.

Here’s how to refine your audience targeting for more online sales.

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2. Your website doesn’t provide a very good mobile experience.

We can’t ignore it anymore; mobile is the dominant channel used by searchers. This is a hard fact. Providing a smart and intuitive mobile user-experience is a must to ensure your website is converting all of your on-the-go buddies.

Here’s why mobile UX affects conversion rates more than you think.

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3. Your website’s page-speed is like watching paint dry.

You’ve probably heard before that for every 3 seconds a page takes to load, an extra 53% of users will head straight for the exit. Believe it because it’s true; so sort out that page-speed of yours pronto.

Here’s why page-speed has such an impact on conversions.

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4. Your Google Analytics is not setup properly (or at all).

The insights made available to marketers using Google Analytics is enormous when it comes to increasing conversion rates. This free tool provided by Google is a must when it comes to tracking everything about your sites conversions, and having the knowledge on how to increase them.

Here are 8 powerful Google Analytics tips to increase your conversions.

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5. You’re not guiding your visitors through the customer journey properly.

You can’t expect site visitors to jump from hearing about your brand, straight to making a purchase. You have to nurture them through a well thought-out customer journey, eventually turning them into a lead once they’ve gained your trust.

Here is how to increase conversions through each stage of the customer journey.

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6. Your website content is hella boring.

People don’t generally like being bored, and they don’t necessarily want to be reading your website content. So it’s up to you to make sure they’re not doing both at once. You’re better than that.

Here are the 9 ingredients to making great website content.

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7. You’ve done a bad job with your site’s call-to-actions.

You’ve got a message for your visitors, and they want to hear it (hopefully). If you’re not creating call-to-actions that are easy on the eye, and enticing to click, you’re doing something wrong.

These are the call-to-action strategies that convert every time.

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8. Your site visitors don’t trust you.

If you’re going to convince people to buy something from you on the internet, you need to show them that they can build a trusting and caring relationship with you.

If you can’t do that, there’s no way your site visitors will to convert. And why would they?

This is how to build trust to increase website conversions.

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9. Your interface is not intuitive.

Imagine you own a sunglasses shop, but don’t have any mirrors for people to see what they look like with different pairs on. This is not an intuitive design, and is going to lead to your customers not knowing which pair makes them look like a bug.

Read how an intuitive website design is the key to better conversions.

10. You’re not testing enough.

There’s literally no limit to how successful your website can be. The only way to get better is to test, improve, and then test again. You can thank us later, and then again after that.

These are the 10 things you should test to boost your conversion rate.

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11. You’re not telling customers what to do.

Your customers know what they want, and they’re ready to get it. Or maybe they’re a bit lost, and need some guidance. Either way, your site needs to tell them exactly what they need to do to get the information they need.

This is how you should be telling your customers exactly what to do.

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12. Your visitors are getting too distracted.

Overwhelming landing pages are a nightmare for first-time site visitors. They’ve never been on your site before, so won’t necessarily know where everything is.

Don’t distract them with what they’re trying to do, which is find out how you can help them.

Here’s how you fix distraction on your landing pages.

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13. Your copy is too dense.

We get it; first you’re told to write more copy in order to rank in the search engines, and then you’re told to write less copy because it’s too dense.

The answer? Write smart.

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14. Your design is outdated.

If you think that simply owning a website makes you relevant, think again. Your web design has to follow the trends of increased UX if you really want to be as schwifty as you think you are.

Here are 10 web design trends that will boost your conversions.

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15. You haven’t built a relationship with your lead.

You can leave your social awkwardness to hitting on people in bars. When it comes to your leads, you need avoid coming across as a creep (and actually close in the end).

This is all you need to know about lead nurturing.

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16. You haven’t made your unique selling point clear.

Ah, the unique selling point. What really makes you different from your competitors?

You should know the answer to this instantly, and be able to bore a crowd of people for at least 15 minutes with the answer.

This is why you need to have a unique selling point.

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17. You aren’t connecting with your leads on an emotional level.

Just like you, your customers are emotional beings. You need to know how to put yourself in their shoes, enhance their customer experience, and tell them what to do (in a nice way).

Here’s how you should be using emotional marketing to drive your conversions.

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