We find it astounding how many businesses place so much emphasis on increasing their website’s traffic, while completely ignoring how much of that traffic is actually converting.
Below are the 17 reasons why your website isn’t converting.
Unless you’re a pre-teen looking to gain some internet fame, having a mass amount of website visits won’t achieve much if the majority of them aren’t interested in engaging with you. You need customers who want your help, and are willing speak to you about exactly how you can help them.
We can’t ignore it anymore; mobile is the dominant channel used by searchers. This is a hard fact. Providing a smart and intuitive mobile user-experience is a must to ensure your website is converting all of your on-the-go buddies.
You’ve probably heard before that for every 3 seconds a page takes to load, an extra 53% of users will head straight for the exit. Believe it because it’s true; so sort out that page-speed of yours pronto.
The insights made available to marketers using Google Analytics is enormous when it comes to increasing conversion rates. This free tool provided by Google is a must when it comes to tracking everything about your sites conversions, and having the knowledge on how to increase them.
You can’t expect site visitors to jump from hearing about your brand, straight to making a purchase. You have to nurture them through a well thought-out customer journey, eventually turning them into a lead once they’ve gained your trust.
People don’t generally like being bored, and they don’t necessarily want to be reading your website content. So it’s up to you to make sure they’re not doing both at once. You’re better than that.
You’ve got a message for your visitors, and they want to hear it (hopefully). If you’re not creating call-to-actions that are easy on the eye, and enticing to click, you’re doing something wrong.
If you’re going to convince people to buy something from you on the internet, you need to show them that they can build a trusting and caring relationship with you.
If you can’t do that, there’s no way your site visitors will to convert. And why would they?
Imagine you own a sunglasses shop, but don’t have any mirrors for people to see what they look like with different pairs on. This is not an intuitive design, and is going to lead to your customers not knowing which pair makes them look like a bug.
There’s literally no limit to how successful your website can be. The only way to get better is to test, improve, and then test again. You can thank us later, and then again after that.
Your customers know what they want, and they’re ready to get it. Or maybe they’re a bit lost, and need some guidance. Either way, your site needs to tell them exactly what they need to do to get the information they need.
Overwhelming landing pages are a nightmare for first-time site visitors. They’ve never been on your site before, so won’t necessarily know where everything is.
Don’t distract them with what they’re trying to do, which is find out how you can help them.
We get it; first you’re told to write more copy in order to rank in the search engines, and then you’re told to write less copy because it’s too dense.
If you think that simply owning a website makes you relevant, think again. Your web design has to follow the trends of increased UX if you really want to be as schwifty as you think you are.
You can leave your social awkwardness to hitting on people in bars. When it comes to your leads, you need avoid coming across as a creep (and actually close in the end).
Ah, the unique selling point. What really makes you different from your competitors?
You should know the answer to this instantly, and be able to bore a crowd of people for at least 15 minutes with the answer.
Just like you, your customers are emotional beings. You need to know how to put yourself in their shoes, enhance their customer experience, and tell them what to do (in a nice way).