Pay-per-click advertising drives revenue for Google and search engines, as well as for businesses who use it to its full potential.
We’ve put together an infographic with all the best PPC stats and trends for 2018 which you should know if you’re running – or planning to run – your own PPC campaigns.
If you think your Google AdWords strategy should be performing better, you’re probably right.
But don’t panic! We can help.
Average click-through-rate across industries in 2018:
We interviewed PPC experts Navah Hopkins from Wordstream and David Szetela from FMB Media, here’s what they had to say about the future of PPC.
Navah Hopkins from Wordstream Discusses The Future of PPC
David Szetela from FMB Media | Display Network is a Goldmine