Tubular Insights (formerly ReelSEO) has released a state of social video report that’s revealed some exciting and surprising data.
It seems that 2017 has been a bumper year for social video, and those who have been turning a blind eye to its rise may no longer be able to do so.
Our favourite fact? The report showed that in 2017, 64% of consumers purchase after watching branded videos on social media.
This, if you’re a business owner or digital marketer, probably got your heart beating a little faster (or skipping a beat, if you’re not yet investing in video creation).
The report also showed us that 84% of users are watching videos on their mobile phones and that more people are watching branded videos on Facebook (49%) than on YouTube (32%). Instagram is the next best thing, with 24%, followed by 22% on Snapchat, and 22% on Twitter.
We all knew that video was becoming more important, but this report shows, unequivocally, that video has become one of the most effective tools in any marketer’s arsenal.
The major take-away here is short and sweet: video should become part of your social media marketing strategy – it’s worth the investment.
We’ve started to invest more time and energy into video – here’s a snap of Anika and Ant caught in the act:
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