The popular instant messaging app, WhatsApp, officially launched its app for businesses in January 2018 – WhatsApp Business.
WhatsApp Business is an instant messaging app aimed at small business owners, allowing them to easily connect and interact with customers by using tools to automate, sort, and quickly respond to messages.
WhatsApp Business can be used by businesses, to connect and interact with existing and potential customers, which allows them to personally and directly promote their products, services and more.
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These are some of the features of WhatsApp Business:
1. Business Profile
Business profiles will be listed as a ‘Business Account’ which will contain helpful information for your customers, like a description, address, email address, website, and trading hours.
How to: (Tap) Menu button (3 vertical dots in the top right-hand corner) > Settings > Business Settings > Profile
You can create and assign customers to labels, which allows you to organise your contacts and easily find them again using filter functions.
How to: (Tap) Menu button > Labels
3. Greeting Messages
A Greeting Message can be used to introduce customers to your business when they message you for the first time or after 14 days of no activity.
How to: (Tap) Menu button > Settings > Business Settings > Greeting Message
4. Quick Replies
Quick Replies are frequently sent messages that you can create, save and reuse. They can be used to easily answer commonly asked questions.
How to: (Tap) Menu button > Settings > Business Settings > Quick Replies
5. Automated Responses
With Automated Responses, you’re able to set an away message when you’re unable to respond immediately to your customers and let them know when they can expect a response.
How to: (Tap) Menu button > Settings > Business Settings > Away Messages
6. Message Statistics
Message Statistics gives you access to important metrics, allowing you view how many messages were successfully sent, delivered and read.
How to: (Tap) Menu button > Settings > Business Settings > Statistics
Before you create a WhatsApp Business profile, please be aware that it’s a separate entity and that there’s no connection between your personal account and the business account.
You can register an account with a business number or your existing personal WhatsApp number. Note that if you use your personal number for Business registration, your personal WhatsApp profile will convert to the Business and all contacts will import to your Business profile.
Users are unable to search for businesses on neither WhatsApp nor WhatApps Business. For this reason, business owners using WhatsApp Business will need to find a way for customers to connect with their brand via WhatsApp. This can be done by adding a WhatsApp chat button or phone number to the website, traditional advertising, or word of mouth.
At the time of writing this post (April 2018), WhatsApp Business is only available in selected countries and on Android devices (Google Play Store).
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While WhatsApp Business may not be feasible for all businesses, it’s an app that could be useful for many small business owners; especially for those who are always on the move. It gives them extra features that are not present in the conventional app.
If you have any more questions about WhatsApp Business, get in touch.