Your ad copy is the only part of your AdWords campaign that the visitor actually sees!
Obvious, yes. But we find many folks get too bogged down in the detail of managing a campaign. Max CPCs, CTR%, quality scores, average positions, conversion rates, cost per conversions, campaign settings… the list goes on.
The quality of your ad is absolutely critical to Google AdWords success.
Here is a refreshing short video from Google on how to improve your ad copy writing.