If your digital marketing is dependent on these two beasts, and let’s be honest, how could it not be, it would be foolish to not understand how well they are performing.
Why should you care you may ask?
It’s a good idea to keep an eye out for any potential weaknesses or threats to their business model.
In short, they are both still crushing it!
Together they control about 70% of the online US ad market. Twitter, Snapchat or any other platform is child’s play by comparison. They are so dominant in fact, some are calling for them to be broken up.
Google revenue is up 24% for 2017, driven by a huge increase (47%) in the number of ad clicks, and interestingly, a drop in overall cost per clicks of 18%, as the move to mobile and Youtube takes hold even more.
Shares in both companies have been powering ahead by over 30% over the past year.
The only threat we see to these two advertising beasts is the retail behemoth – Amazon. Last year, it announced its advertising product and is the only company we think could shake things up a bit. Otherwise it’s full steam ahead with Google and Facebook.