The business-orientated social media website is finally offering some new and exciting ways for businesses to reach the right audiences through LinkedIn advertising.
Matched Audience allows businesses the choice of 3 new ways to target their audience on LinkedIn:
LinkedIn advertising can be a really great alternative to Facebook’s demographic and retargeting; and even more so now with the launching of Matched Audiences. It’s easy to implement and looks almost guaranteed to provide results.
If you’d like to find out more, you can watch this short video by LinkedIn which explains the above-mentioned targeting tools in more detail.