New to Adwords: Call Bid Adjustments

By Steph Von der Heyde | The 1 Thing

Aug 04

Did you know that, when it comes to search marketing, calls placed via PPC ads convert 3 times better than web clicks?

It’s no surprise then, that the Google Adwords overlords have been hard at work, thinking up for ways to drive more calls to their consumers – and they’ve done it with Call Bid Adjustments.    

Call Bid Adjustments, which are now officially rolling out, will enable you to control how frequently the click-to-call option appears in your search ads.

This means you can show call extensions more often by raising your bid, thereby driving more high-value calls.  

Why Should You Care?

Calls convert better than web clicks, so being able to raise your bids on click-to-call ads for your most valuable keywords will boost the number of calls (and, thus, conversions) you get.

Call bid adjustments are available exclusively in the new AdWords experience, which will roll out to all advertisers by the end of the year.

A black telephone