Pinterest has been on the scene for 7 years (yup, that makes us feel old too), and for the first time it’s launching a paid search advertising product to small and medium businesses.
Their campaigns will allow advertisers to manage the budget, targeting, and creative – just like Adwords – and the pricing will be based on objective (impressions, clicks, engagement, etc.) – Just like Facebook and Twitter.
The major difference, of course, is that Pinterest ads will be image-based instead of text based.
In its announcement, Pinterest said that 2 billion image searches are conducted every month on the platform, and most of these searches indicated high intention to purchase.
Why Should You Care?
Unlike advertising on Facebook and Twitter, users are actually on Pinterest to find things they’d like to buy or do or see – making it a much less interruptive form of social advertising.
This presents a new opportunity for brands, and the visual format of the ads will be especially beneficial for industries with attractive and visual products.
Currently, popular categories on Pinterest include:
Advertisers will have access to the 150 million active Pinterest users, and will be able to access them in a way that hasn’t previously been available.
If you’re a brand that translates well visually, this is definitely worth investigating.