Weekly Search Marketing Roundup – 18th June 2014

By Anthony Coe | Ad copy

Jun 18
Latest SEM News & Tips

How to Use the Google Analytics Event Tracking Report | Search Engine Watch

Anna Lewis unpacks Google Analytics’ event tracking report, highlighting ways to understand user engagement with your site content. Event tracking allows you to assess the micro details of interaction and website conversations, enabling you to continually optimise these metrics. Read the full post on Google Analytics Event Tracking at Search Engine Watch.

New Study: Search Ads Lift Brand Awareness | Inside Adwords

Bao Lam, Search Ads Product Marketing Manager at Google, provides insights into how search advertising has a role to play in branding, beyond the traditional direct response characteristics of the marketing channel. In a study, conducted together with Ipsos MediaCT in 2013, they found that search advertising lifts top-of-mind awareness by an average of 6.6 % points – reaching customers who are in a receptive mind-set.  Read the full post at Inside Adwords.

Up Close @ SMX Advanced: Amazing Paid Search Tactics | Search Engine Land

Greg Gifford provides a rundown of the key takeaways from this year’s SMX Advanced. This included Heather Cooan of Clix Marketing’s tips on how analyse your Adwords performance in Analytics, as well as tracking search partners and outside influences. Steve Hammer of Rank Hammer spoke about automation using scripts and Jennifer Slegg provided tips on making your copy stand out. Larry Kim of Wordstream explained the perils of investing in a low CTR strategy. Get the full rundown at SEL.

Excel PPC Heat Mapping 101

Eric Couch Senior Account Manager at Hanapin Marketing provides a useful guide to using Excel for heat mapping using conditional formatting. Read the full post at PPC Hero.

Paid Search Strategies for Multi-Channel Retailers | ROI Evolution

ROI Evolution provides some best practices for multi-channel retailers, which include targeting the right location and demographic, chatting to mobile shoppers, moving to Google Shopping Campaigns, as well as implementing dynamic remarketing. Get the full story at ROI Evolution.

CleverClicks News

How to choose the right campaign for your first AdWords account

We provide a back to basics post on getting to know your campaign types and utilise them to effectively serve your business goals. We cover the three main types, namely Search Network Only, Display Network Only and Search Network with Display Select. Read our post on getting to know your campaign types.

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