While we can’t teach you the finer points of it in a single blog post, we thought we’d share a few handy hints, tips and tricks that – like any good weapon – are powerful and yet very easy to use.
You don’t have to stick with the default dashboard on Analytics, in fact, there are many different variations that you can choose from and customise.
Being able to customise your dashboard allows you to highlight the information that’s most important to you, and make sure that you see the most important metrics without having to click through to them each time. Anyone spending a lot of time on Google Analytics can make their lives easier by tweaking a few things on their dashboard.
How To Customise Your Analytics Dashboard:
The GA annotation tool is basically a real-time notepad, allowing you to make quick notes about changes and events that may impact performance related to a certain time or date.
For example, if we upload a new page, launch a new PPC campaign or even just post a new blog post, we annotate the the date it went live. This allows us to link any spikes and drops in traffic to a corresponding event, which we may not have been able to remember offhand.
This is just one of the many ways to use annotations – it’s really up to you.
How To Make An Annotation:
Google Analytics will alert you via text or email when certain things happen on your website. You define when they are initiated and how you receive them. This often overlooked but powerful feature is really useful for those who want to keep a close eye on certain metrics.
For example, you may want to be alerted when your traffic drops below a certain threshold (this may indicate an issue with your site), or you may want to be alerted every time a new customer converts (a little something to brighten up your day) Whatever you choose, Google Analytics will send these alerts to you in real-time.
How To Set Up Alerts/Intelligence Events:
You and your team will probably be spending a lot of time on the website/s you track in Google Analytics. Obviously, this data can skew your overall statistics, especially if your site is relatively new or you’re not getting a lot of traffic. To prevent this from happening, you’ll want to stop Google Analytics from tracking you/your team.
How To Exclude Yourself/Your Team:
Your own movements will now be excluded from the results in analytics. Hurrah. This filter can also be used to block traffic from hostnames, subdomains or visitors from a certain location or a certain ISP.
In analytics creating a custom segment allows you to focus on a piece of your traffic and user stats. For example, you may want to only focus on traffic from a particular country or city, or perhaps only people who have previously converted on your website.
Looking at these focused segments will give you a better idea of how each specific group acts on your website.
How To Add A Custom Segment:
While simple, these Google Analytics Tricks will help you to become more aware of the traffic and day-to-day occurrences on your site. You may not become a guru overnight, but when it comes to mastering analytics, every small tip is a new trick to add to your toolbox.
P.S If becoming a guru overnight sounds like something you’d be interested in, speak to us about a Google Analytics training session for you and your team.