Weekly Search Engine Marketing Round-up (22 -26 June 2015)

By Steph Von der Heyde | Conference

Jun 27

Monday, 22 June 2015
070611_3Apple have revealed that the next version of their mobile Safari browser will be super-efficient at blocking ads. The software giant announced that they support third-party adblocking extensions and will grant them a “fast and efficient way to block cookies, images, resources, pop-ups, and other content.”

This is great news for browsers, but not so much for advertisers and patrons of PPC. Mashable’s Patrick Kulp discusses how this new system will work and how serious the fallout will be for those on the business end of online ads.

Tuesday, 23 June 2015

stack-of-money-clipart-black-and-white-sack-of-money-clipartbag-of-money-clipart---clipart-best-ypafrzmrDigital marketing specialist, Samuel Scott published a controversial article on the $7.5 billion ‘fraud’ in online advertising.

In his trending article, published by Moz, Scott investigates claims that nearly 50% of paid online advertisements never appear in front of live human beings and that Ad networks knowingly sell bot traffic to publishers and publishers knowingly buy the bot traffic because “the resulting ad impressions earn both of them money—at the expense of the clients who are paying for the impressions”.

The article offers an in depth look at how and why this is happening and debates what should be done about it.

 

Wednesday, 24 June 2015

SMX logoRebekah Schelfhout, Associate Head of PPC at Periscopix, published an article summarising her popular talk on Remarketing for Adwords users, which she gave at SMX London last month.

This follow-up article gives readers an in-depth look at her top 10 tips on how to make the most of remarketing efforts, as well as some additional expert insights.

 

Thursday, 25 June 2015

 

seo3Columnist Andrew Shotland published an article in which he offers his advice on how to handle a domain migration without damaging your SEO.

In his article he discusses how Google has gone about improving their ability to handle domain switches and talks readers through his recent experience with rebranding one of his own clients. The article presents his experience as a case study in how to rebrand and switch domains while preserving – and even improving – your search engine optimization.

 

Friday, 26 June 2015

Google logoGoogle’s recent patent (from infamous Google Engineer, Navneet Panda) suggests a new influence in ranking that has significant implications.

Rand Fishkin discusses the contents of the patent and talks over some of the things that Google is learning about web searchers and web surfers – things which may be impacting rankings more in future.

Fishkin then goes on to use the information in the patent to foretell where Google may be heading and what it will mean for marketers moving forward.

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