Weekly Search Engine Marketing Round Up (27- 31 July)

By Steph Von der Heyde | Content Marketing

Aug 03

Monday, 27 July 2015

Search Engine Land LogoWe are officially past the halfway mark of 2015! On that note, SEL have published an article which details the 10 biggest PPC announcements that have occurred this year.

Ginny Marvin takes us through them one by one, including what they are, when they happened and information on how they affected PPC specialists and the industry in general.

Tuesday, 28 July 2015

Microsoft_Edge_logo.svg.0Earlier in the year Microsoft announced that it was phasing out internet explorer and with the release of windows 10, it revealed the replacement: Edge.

This article by GeekWire discusses the difficulties that come with the new browser not yet being recognised by the Google Analytics and explains some of the things that GA jockeys should be aware of when trying to determine Edge usage statistics.

Wednesday, 29 July 2015

Forbes-LogoIt feels as though everyone should know that black hatting is a thing of the past, but if you’ve ever clicked through enough business pages on Google it won’t take long to see that practices like keyword stuffing and link manipulation are still alive and well. It seems that not everyone got the memo and some beginner webmasters are, mostly unwittingly, still using black hat tactics and getting penalised for it.

This article by Forbes takes SEO beginners through the 25 most common black hat techniques, explains how Google recognises them and provides ways to avoid being penalised. This is a must-read for businesses who manage their own SEO.

Thursday, 30 July

seo3You’ve been told time and time again that content marketing is a crucial part of how you fare in your rankings, but what if you’ve been doing it and it isn’t working? After all the hype around content creation and marketing it hardly seems possible that you could do and still not notice a difference – but it happens.

This column by SEL contributor Derek Edmond details the various points of analysis which marketers should consider when evaluating why their content marketing programs are not improving SEO performance.

Friday, 31

Business_2_Community_Logo1-300x250We love a good podcast – because few things are better than turning traffic time into a tutorial.

B2C.com have a great content marketing series, and this week’s session is focused on what mobile audiences want. In this podcast you’ll learn how mobile has changed the way people digest content and how to make your content more appealing to growing mobile audiences.

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