Weekly Search Engine Marketing Round-up ( 29 June – 03 July 2015)

By Steph Von der Heyde | Content Marketing

Jul 07

Monday, 29 June 2015

SEL Logo

On the 29th of June Search Engine Land published an article titled ‘Use Googe Analytics to stop wasting remarketing dollars on people who just aren’t that into you’.

Written by columnist Susan Waldes, the article gives 3 strategies to help you ensure that your remarketing efforts are targeting potential customers only.

Using these tips effectively Waldes promises that you will improve your click-through rate (CTR), stop pursuing disinterested users and ensure that Google’s algorithm isn’t serving your ad to dead-ends.

Tuesday, 30 June 2015

the-washington-post

On the 30th of June the Washington Post published an article titled ‘Always click the first Google result? You might want to stop doing that.’

In this article the WP discusses a highly critical new paper by data scientists at Yelp who say that Google manipulates local search results to favour sites associated with Google and its advertising.

“The results suggests that Google is making a strategic choice to display their own content, rather than choosing results that consumers would prefer,” the paper claims.

The WP article explores the highlights and closes by discussing the paper’s validity.

Wednesday, 01 July 2015

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Columnist Trond Lyngbø has written a post reminding us that SEO isn’t just for driving leads, sales and traffic to business websites, but that it can also be used to build your personal brand.

In the article he explains how recruiters use search engines and social media to research a candidate’s credentials before a job interview. He also provides 7 great tips for how individuals should be using SEO to improve their future job prospects and develop their personal brand.

Thursday, 02 July 2015

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On the 2nd of July, Search Engine Land published ‘The Ultimate Guide to Bing Webmaster Tools’ written by John E Lincoln.

The guide is, as expected, extremely comprehensive and takes readers through everything from adding a website, right down to the tool’s additional features.

Friday, 03 July 2015

moz-white-thumbnailThat sinking feeling: you know, the one you get when the keywords that your website would normally target are getting next to no search volume.

In the ever-popular Whiteboard Friday, veteran Rand Fishkin explains why it’s not necessarily a lost cause and gives us ‘one extra step that’ll help organizations create the demand they want’.

 

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