Weekly Search Marketing Roundup – 14th November 2014

By Anthony Coe | Ad copy

Nov 14

Latest SEM News & Tips

Winning the Second Chance with Remarketing Lists for Search Ads (RLSA) | Inside Adwords

Google’s Matt Lawson, Direct of Performance Ads Marketing, introduces their new best practice guide for remarketing lists for search ads (RLSA) Winning the Second Chance. The guide covers topics such as the most efficient and effective ways to tag your site, the key remarketing list types to focus on, adjusting your RLSA bids and advanced strategies to expand volume. Read the full post at Inside Adwords.

3 Quick Tips to Simplify Your Bid Optimizations | PPC Hero

Carrie Albright, account manager at Hanapin Marketing, provides a killer list of simple tips and tools for managing your PPC bids. In her list, she includes campaign optimiser for avoiding unprofitable clicks, flexible bidding strategies, such as maximise clicks, CPA bidding and enhanced CPC as well as automated rules to help you streamline managing your bids. Find out more at PPC Hero.

The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0 | MOZ

Glenn Cabe, digital marketing consultant at G-Squared Interactive, provides a thought provoking post on several of the published and suspected algorithm updates of October 2014, including Penguin 3.0, Pirate and a suspected Panda release. He provides some useful recommendations for protecting your site against Google’s ongoing battle with webspam and site quality issues. Read the full post at MOZ.

Panda Audit 101: The Roadmap to Complete Panda Recovery | Search Engine Watch

Marcela De Vivo provides a useful 10-step Panda audit guide for webmasters struggling with site quality issues that incorporates familiar tools such as Screaming Frog, URL profiler, Google’s Page Speed Insights, Yoast and others. Find out more at Search Engine Watch.

CleverClicks News

Are you organic search snippets CTR optimised?

It’s very tempting to throw all of your time and energy into gearing top ranking positions, but are you optimising the CTR of your organic search snippets? In this post, we provide a simple guide to optimising your search snippet for both rankings and CTRs. We consider best practices for titles, meta descriptions and URLs. Read more to finding out about optimising the CTR of your search snippet.

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