LATEST SEM NEWS & TIPS
Creating & Manipulating Variables In AdWords Scripts | PPC Hero
Adwords scripts allow you to customise and shortcut your campaign data processing. Jacob Fairclough answers the question that some advertisers may be asking “What makes up a script” with a thorough breakdown of the components of an Adwords script including adding variables, numbers, text, arrays, and objects. Learn more about Adwords scripts at PPC Hero.
The Profit-Driven Marketer: Setting a New Standard for Performance | Inside Adwords
Matt Lawson, director of performance ads marketing at Google, looks at the growing trend of profit-driven marketing where traditional metrics give way to strategies that focus on purely on profit and pay less attention to the middle of the chain. Read the full post here.
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives | Search Engine Watch
Diane Pease provides 7 best practices for new accounts. These include auditing an account, reviewing the change history, analysing historical importance as well as sharing and collaborating with fresh eyes. Find out more.
Mastering The Call To Action – Words, Color, Size & Location | ConversionXL
Ott Niggulis presents an in depth post on mastering call to action buttons. He discusses the role of design and copy is pulling this off as well as providing several significant examples, including Medium, Basecamp and VelocityPage. Read the full post here.
Think You Can Throw Up Any Old Thank You Page? Think Again | Wordstream
Megan Marrs looks at why you need a thank you page – if that even needs further comment – and several best practices for making them work. In her post, she mentions the importance of confirming the conversation, including relating content as well as using social sharing buttons and proof to get more bang out of the interaction. Read the post here at Wordstream.
Don’t Be a Weirdo: The Right Way to Use Dynamic Keyword Insertion
We provide a post on getting Dynamic Keyword Insertion (DKI) right by way of 5 important tips, which include choosing your keywords wisely, testing various forms of capitalisation, balancing ad copy with keyword size and much more. Read the full post on DKI here.
Tags: adwords account management, adwords news, dki, keywords