Case Study

Kinder Caring Home Nursing Services provides in-home individual, professional, quality nursing care and support throughout metropolitan Melbourne, Sydney, Brisbane and the Gold Coast.

Kinder Caring was established in 1998 and specialises in home nursing, so that clients can stay at home while receiving personalised quality care and the support they need.

Kinder Caring CEO Adam Blake was interviewed about his motives for improving Kinder Caring’s online presence.

Why did you want to market your company through search engines?

Search engines have great reach. And as we have offices throughout the eastern seaboard, search engine marketing is particularly relevant for us, because we can reach our potential customers relatively cheaply.

What steps did you take to improve your visibility in search engines?

We engaged CleverClicks for search engine optimisation services and Google Adwords campaign management. CleverClicks made changes to our website which increased the credibility of our website with Google. We also created Adwords campaigns covering many hundreds of keyword phrases.

Were you pleased with the results?

We have had some great success. Our rankings in the search results increased substantially, and as a result of many top 10 rankings, our traffic increased by over 700%! Our Google Adwords campaign was also very successful in a driving large volume of traffic to our website at a low cost.

What has this meant for your business?

The increased website traffic has resulted in an excellent increase in sales enquiries, which has meant that we have now cut back over 80% on print media spend. My staff have often commented how many leads are coming from our website. We have substantially increased our sales, and we have also been using our website to attract new employees, saving us on recruitment agency fees.

What has been your experience of working with CleverClicks?

We have been working with CleverClicks for more than 9 months now, and we have been very pleased with how they do business.

The monthly reports we receive clearly communicate our progress, and our regular face-to-face meetings are also invaluable in getting a deep understanding of our website’s performance.

The proof in how happy we are with their services is the fact that I have already referred their services to numerous clients and colleagues.